We’ve posted quite a bit on sports such as football and social media in recent months. Social Media and Formula 1 go hand in hand as it seems. Therefore we are thrilled to announce our Formula 1 Team list which has been released today.
In January of this year we received a news item by McLaren.
“The launch of the MP4-28 through our social media channels really opened up Vodafone McLaren Mercedes to our fans – one of our key aims for the 2013 season,” commented Rob Bloom, Online Manager, McLaren.
“Through the live stream we not only engaged with our current fan base but also encouraged new followers to engage in the content. Our active promotion and interaction on social media saw incredible growth across all of our social platforms, including 40,000 new Facebook fans within a week. We’re keen to build on this through similar targeted digital activation campaigns throughout 2013.”
More and more Social Media is important for the Formula 1 Grand Prix circuit. Since then we decided to come up with the list of teams so we could follow the day by day Social Media activities of the Formula 1 teams of 2013. We hope you enjoy it.
→ Go directly to the Formula 1 list
Learn how the Reputation & Engagement Monitor provide metrics about the most important EDM communities such as DJ’s, Events, Festivals and Labels in the world. See the Social Media efforts towards competitors with the comprehensive metrics and analytics of Q1-2013. Or subscribe to the comprehensive customized monthly or quarterly reports of 2013 … Subscribe here …
Click here to download the full summary.
In cooperation with Vibe Magazine we released the Vibe Magazine’s International Festival Top 20. How are the International Festivals performing on the web?
80% of the world’s online journeys begin in search and 97% of journalists go online daily to commence research. With the recent explosion of social content the potential impact of shifts towards positive or negative content around you, your brand, group or orgnisation is increasingly significant. Reviews and comments are more influential than marcomms to 80% of consumers and 39% of searchers perceive brands in the top listings to be top brands in their field.
These days every festival has an online reputation. When being online, there is nothing more painful than to find out that a potential customer or connection “Googled” a festvial and will not be connecting with the festival because of what they read online. Today festivals are defined by what appears in search engines like Google, Yahoo and Bing or what’s said or published by individuals through the various social media channels such as Facebook and Twitter or the rest of the services of the internet.
See here the complete list of the International Festivals selected by Vibe.
Rankingz carries out research into Social Media and the engagement of fans in the EDM (Electronic Dance Music) community under the name ‘EDM – Reputation & Engagement Monitor 2013′ four times a year. We primarily look at the actual behaviour, both quantitatively as well as qualitatively, of EDM brands and fans on social media such as Twitter, Facebook and Hyves. The objective of the research is to inspire brands, organisations, artists, managers and others who are involved in the EDM industry about how social media is used and how fans behave on these new channels.
The reputation matrix consists of a score or index figure. When you look at 10 brands from the events and festival list, such as Tomorrowland, Ultra Music Festival, Sensation, Defqon 1, Q-base, Electric Daisy Festival and Insomnia for Q4 2012 you can then see their reputation scores displayed in the graphic above, which returns in the ‘EDM Reputation & Engagement Monitor 2012′.
How involved are festivals, artists and labels with their followers and fans on social networks? What do the fans say about festivals, artists and labels on social media, such as Twitter, Facebook and Hyves?
The first 2013 survey report Q1 – 2013 focuses on DJs, Labels and Festivals & Events among other things.
How to order?
- Year Report (2012) – One time payment – Price 4.995,- Euro
- Customized Year Report (2012) – One time payment – Price 6.995,- Euro
- Customized Monthly Report (2013) – Monthly payment – Price 1.995,- Euro
- Customized Quarterly Report (2013) – Quarterly payment – Price 695,- Euro
Please fill out this form to order your Reputation & Engagement Monitor and we will get in touch within 24 hours.
Recently we have noticed more and more car brands trying out social media as a serious marketing tool. This is great, as the notoriously digital unfriendly car industry is starting to recognize the long term value social media offers to their brands.
For example: more than 70% of UK consumers use social media when they are considering buying a car, according to TNS data. By using social platforms to engage people with the brand and involve them in the design process, automotive brands are able to extend the relationship beyond the infrequent purchase opportunity and build a long-term relationship that will pay off when consumers next think about buying a car.
A number of car brands are active in the social media space, but not many seem to be truly leveraging their social real estate. So how car brands performing now? This week’s movers and shakers in the social media landscape at Rankingz: Car Brands in the Netherlands …
Other interesting list: