“We believe having an online reputation is one of the biggest trends in recent years. We offer the online community a Reputation Performance Analysis (RPA) platform which visualizes the day-to-day performance of a reputation provided by data generated by the users and services of the internet. Rankingz is monitoring search engines, blogs, wiki’s, fora, social networks, communities and micro blogs. With Rankingz data will be clearly and joyfully visualized. It is possible to experience how a person, a group of people, a brand or an organization is performing with his/her or its reputation in the total online domain. The results are shown in several rankings together with data and a score available.

We realize the development of Rankingz will be a dynamic process. Therefor we decided to release an early public beta-version to share the first results so far. We hope for a positive and constructive input of the online community. Updates of the platform will be provided on most regular basis. As stated below the platform is created by and for the online community. Please feel free to share any of your thoughts with us.”

Rankingz index explained

At Rankingz we believe that everyone has an online reputation. This reputation consists of a number of aspects such as the performances of a website, the search engine positions, how someone is written about on blogs and forums, how someone is ‘discussed’ on Social Media and whether content about that person is sent or shared. The fact is that everyone is a brand.

A position in a list is not so much about determining an absolute figure, but it is used to present the online reputation of a brand in comparison with the online reputation of peers, and make it comparable.

Therefore, a number of performance indicators are measured for each brand, such as:

• Influence of a brand, expressed in the Klout score among other things
• Development of the fan base of a brand
• Development of the buzz around a brand, or the share of voice of a brand within the group of peers.

Please note that the measured absolute figures are only used to determine the relative position in relation to peers. Weighting factors determine the contribution of the performance indicators to the final position of a brand in the list.

The reputation matrix which is on the detail page of a brand, aims to provide more insight into aspects such as:

• Presence or reach or awareness - how ‘big’ is the brand online, based on measuring its fan base on various channels
• Activity – how active is a brand or how much activity is there concerning the brand
• Engagement – how many active fans are there and how often is the brand mentioned in their messages

Finally, be aware of:

• The reputation matrix creates an overview by way of absolute figures, but also the relative position (the ranking) on the various subjects. This creates a model which can be used to compare brands with each other and to understand why the online reputation is what it is or how it is developing.
• The reputation matrix is expanded further with insight into the content which is consumed and shared (videos, music, photos, articles …).