The list assesses the brand equity of leading EDM labels, events, distributors and event organizers according to their impact on social networks such as Facebook and Twitter, the amount of buzz or conversation they consequently create on a daily and weekly basis in public forums, plus the number of online followers they have. Delegates can participate in suggesting which brands should be added. The results were presented by Denis Doeland (DDMCA) during the first day ADE2012. Download the presentation by clicking on the image.

Alternative language: Dutch