No more spammers and distorted engagement. Facebook is doing a great thing by eliminating those that fail to legitimize themselves.
Back in August, Facebook estimated the number of illegitimate accounts at 83 million, representing 8.7% of its 955 million active accounts. After the surge of criticism that raised concerns about the success of Facebook’s targeted advertising model, Facebook has started to delete fake “Likes”.
When Mixmag posted a story 5 months ago that supposingly outed many of the worlds top DJs for buying Facebook fans, they legitimized what was originally an ill-researched but rapidly spreading internet meme. The user generated picture points out that it is quite strange for David Guetta, Excision, Steve Aoki, Skrillex, Deadmau5, Avicii to be wildly popular in Mexico City and yet according to Mixmag, “at the time of writing, none (of the aforementioned DJ’s) have events listed in the area.”
Surely it is clear now that buying fans on Facebook does not pay off. The graphic below shows the first signs of DJ’s of the Rankingz Top 20 which are losing fans in the last 24 hours are there. It is obvious that several DJ’s had ‘fake-accounts’ liking them ‘bought or not’.