Wikipedia states the following:
“Reputation is the opinion (more technically, a social evaluation) of the group of entities toward a person, a group of people, or an organization on a certain criterion. It is an important factor in many fields, such aseducation, business, online communities or social status.
Reputation can be considered as a component of the identity as defined by others.
Reputation is known to be an ubiquitous, spontaneous and highly efficient mechanism of social control in natural societies. It is a subject of study in social, management and technological sciences. Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organisations, institutions and communities. Furthermore, reputation acts on different levels of agency, individual and supra-individual. At the supra-individual level, it concerns groups, communities, collectives and abstract social entities (such as firms, corporations, organizations, countries, cultures and even civilizations). It affects phenomena of different scale, from everyday life to relationships between nations. Reputation is a fundamental instrument of social order, based upon distributed, spontaneous social control.”
80% of the world’s online journeys begin in search and 97% of journalists go online daily to commence research. With the recent explosion of social content the potential impact of shifts towards positive or negative content around you, your brand, group or orgnisation is increasingly significant. Reviews and comments are more influential than marcomms to 80% of consumers and 39% of searchers perceive brands in the top listings to be top brands in their field.
These days every individual, group of people, brand or organization has an online reputation. When being online, there is nothing more painful than to find out that a potential customer or connection “Googled” your brand, your company or personal name and will not be connecting with you because of what they read online. Today, you, your group, your brand or your company are defined by what appears in search engines like Google, Yahoo and Bing or what’s said or published by individuals through the various social media channels such as Facebook and Twitter or the rest of the services of the internet. In fact, hundreds of thousands of dollars or euro’s are lost each day because of false, erroneous or misleading search engine results or ads. Whether the negative listings are from a competitor, a news site, a blog, a message board or social media channel, the impact can be challenging at best and devastating at worst.
Rankingz mission states:
“We believe having an online reputation is one of the biggest trends in recent years. We offer the online community a Reputation Performance Analysis (RPA) platform which visualizes the day-to-day performance of a reputation provided by data generated by the users and services of the internet. Rankingz is monitoring search engines, blogs, wiki’s, fora, social networks, communities and micro blogs. With Rankingz data will be clearly and joyfully visualized. It is possible to experience how a person, a group of people, a brand or an organization is performing with his/her or its reputation in the total online domain. The results are shown in several rankings together with data and an index available.
We realize the development of Rankingz will be a dynamic process. Therefor we decided to release an early public beta-version to share the first results so far. We hope for a positive and constructive input of the online community. Updates of the platform will be provided on most regular basis. As stated below the platform is created by and for the online community. Please feel free to share any of your thoughts with us.”