Rankingz is a Reputation Performance Analytics Platform. We measure online profiles so brands and people can compare their social influence with peers. Recently Entertainment Business and Rankingz analyzed the performance on social media of 22 entertainment retailers. Bol.com is ranked number 1.
By integrating social media within the company strategy these platforms can play an essential role in branding, brand experience and sales. The digital interaction of brands with fans has a big influence on the overall customer satisfaction. In the long run these conversations have an effect on the sales transactions.
Entertainment Business and Rankingz measured the scores of entertainment retailers on social media platforms. We analyzed the growth and strength of the fanbase, the overall online influence and activity, presence and engagement with a brand. Bol.com is the best retailer of this moment according to this research. Followed by Media Markt and Coolblue, ranked second and third in the list.
Bol.com is performing better than all other companies because they have a strong online presence and are very active on there social media accounts. They post new content on their Facebook and Twitter pages, linked to articles on the weblog. Besides that, their community is very active in conversations about the brand on the web. Bol.com has a strong webcare approach. They use separate accounts, 18 in total, for these service-orientated conversations. Ranging from games, beauty to jobs.
Media Markt has a unique approach on social media. They service their fans and customers online by using a separate Twitter account for each store. Therefore they can also successfully execute regional actions online and offline. That has a positive effect on the customer engagement.
The master Twitter account of Media Markt for webcare has about 8.000 followers. Bol.com has over 23.000 followers. In total Media Markt has 30 stores and Twitter accounts that are used daily. They also have an account for special offers. On that account they don’t interact with their crowd. On Facebook Media Markt has over 372.000 likes. This account is mostly used for special offers. Sometimes they respond to current events.
Media Markt’s little sister Saturn is falling behind in the rankingz list on position 7. Their Facebook page has 125.000 likes. In comparison: Game Mania is ranked 6 in the list and has 51.000 likes on their Facebook page. Saturn also has more Twitter followers. Quantity isn’t the only standard. The way a brand interacts with their crowd, large or small, makes the difference in a successful online strategy. A lot of like and win actions and even buying fans, doesn’t represent a strong digital brand.
Coolblue is ranked third in the list and is successful in online business. As they say on their Facebook page: ‘we have one goal and that is to deliver the best service”. Original specials, creative postings and sneak peaks behind the scenes makes their approach unique and effective. They use Twitter mostly for customer service.
A new player on the market is Home Of Entertainment. After a raging start on Facebook with a little help from promotion as a newcomer, their activity is slowing down. They don’t use any other platforms. Twitter could be very helpful for them to inform, trigger and bind potential customers.