Posts Tagged “Twitter”

Dutch ticketers and social media

 

Just like last year Entertainment business and Rankingz researched the top 10 ticketers on the Dutch market. Ticketmaster has taken over the lead in the list from See tickets. That company was the number one in last year. Ticketmaster did a lot of catching up in just a few months on the social channels. Last year the had 8.000 Twitter followers and 47.000 likes on Facebook. They now have 46.000 followers and 119.000 likes. But not only the numbers count on Rankingz. The degree of engagement makes the real difference. What happened?

The last few months Ticketmaster has put a lot of effort and money their Facebook and Twitter strategy. Their goal was to create more reach, effect and engagement on the channels. The events One Direction and MTV’s EMA’s gained a lot of new followers. After that they started advertising on Twitter. But advertising is getting less effective over de last few years. Consumers ignore stories without a proof of concept. Information and technology are the new focus points of the Ticketmaster organisation according to Mark Yovich in Entertainment business. The smart use of data ensures that they can make the transformation to a professional online service organisation in the entertainment sector.

In September 2013 See Tickets was most active on Facebook. The ticketer had more than 100.000 likes. In the meanwhile they have over 140.000 likes and are still the lagerst player on that platform. But Ticketmaster has grown faster on other social media channels. That puts See Tickets on a second position in the Rankingz now. See Tickets is putting a lot of effort in dialogue but they are struggelinh with the fact that it’s difficult to connect wit hall customers at the same time because they sell a lot of different kind of tickets. They are researching a smarter approach at the moment and orientate themselves on multiple platforms.

Ticketscript is following a strategy according to the management of the company despite the poor growth of their community in the last few months. They focus on a self-service-model and try to reach the event organizers and partners. That target group shows different behavior on social media and is also a lot smaller. Although B2C and B2B show more and more overlap overall. Social media has become a PR tool for the Ticketscript organisation. Just like Paylogic. Therefore the engagement is less with their communities which explains the lower position on the list. ActiveTickets declares to see no need in the use of social media yet.

The competition in the ticketing market is quite big. Also these companies have to deal with the changing world around them by interne and social media. Everybody can be the eyes and ears of a brand these days. The media landscape is fragmented and old business models do not work as effectively as they used to. Just dropping a statement as brands used to do is outdated. Future companies focus on the dialogue with their customers, partners, fans and ambasadors. Without a conversation the raltionship is over or can not be established at all.

If we want to or not, we have to face the facts of the digital world. The list with ticketers provides a daily to-date picture but can change due to the activity social media accounts and brands that are being monitored. Entertainment business has made a snapshot of the Ticketers Rankingz list for this message and tried to be as complete as possible. Do you want to know more about online ticketers or do you ant to add a brand to the list? Go to: www.rankingz.com/nl/online-ticketing/.

Entertainment business online Rankingz ticketers

Entertainment business online Rankingz ticketers

Rankingz keeps tweaking: ‘Tweak, tweak, tweak …’

 

Our technicians and designers currently work hard to update the Rankingz platform. Expect this week the following from us:

  • We add a column with the average buzz-count per day (on Facebook and Twitter)
  • Previous ranking not filled in or not filled correctly will be fixed
  • We format the numbers of Twitter and Facebook (such as 1000 will be 1,000)
  • We add a Top 10 to the sidebar of the Blog
  • Top influencers per DJ will be added
  • Related hashtags per DJ will be added
  • YouTube URL’s per DJ (Brand) will be added
  • Rankingz “last updated” (date + time) will be added
  • Wording “share this” on top of the site will be added
  • Form to fill in missing DJ’s will be added
  • We create an index page with general info, top 10 list slider, latest tweet, image slider, contact form, etc etc
  • We create a new menu item ‘Lists’ with dropdown for all lists coming up
  • Contact form will be styled better
  • We add a detailed page with Facebook photo and info, last video of YouTube-channel, ranking history, average buzz per day history
  • We add a rise and fall sing to the ranking
  • More lists will be added (e.g. Dutch Football LeagueEredivisie 2011-2012′, Car brands, Cyclists Men and Women from the Tour de France)
As stated a lot of updates and upgrades or fixes will be done in the next 72 hours. We keep tweaking, tweak, tweak, tweak ….

Rankingz is here, hello world!

 

Finally it’s here, the Reputation Performance Analyses (RPA) platform Rankingz is now available as a public beta-version. The last few weeks technicians and developers of Rankingz worked very hard to deliver a first release of Rankingz.

These days every individual, group of people, brand or organization has an online reputation. When being online, there is nothing more painful than to find out that a potential customer or connection “Googled” your brand, your company or personal name and will not be connecting with you because of what they read online. Today, you are defined by what appears in search engines like Google, Yahoo and Bing or what’s said and published by individuals or influencers through the various social media channels such as Facebook and Twitter or the rest of the internet.

According to Wikipedia:

A ranking is a relationship between a set of items such that, for any two or more items, the first is either ‘ranked higher than’, ‘ranked lower than’ or ‘ranked equal to’ the second and third etcetera. In mathematics, this is known as a weak order or total preorder of objects. It is not necessarily a total order of objects because two or more different objects can have the same ranking. The rankings themselves are totally ordered. For example, materials are totally preordered by hardness, while degrees of hardness are totally ordered.

By reducing detailed measures to a sequence of ordinal numbers, rankings make it possible to evaluate complex information according to certain criteria. Thus, for example, an Internet Search Engine may rank the pages it finds according to an estimation of their relevance, making it possible for the user quickly to select the pages they are likely to want to see.

Search engines rank web pages by their expected relevance to a user’s query using a combination of query-dependent and query-independent methods. Query-independent methods attempt to measure the estimated importance of a page, independent of any consideration of how well it matches the specific query. Query-independent ranking is usually based on link analysis; examples include the HITS algorithm, PageRank and TrustRank. Query-dependent methods attempt to measure the degree to which a page matches a specific query, independent of the importance of the page. Query-dependent ranking is usually based on heuristics that consider the number and locations of matches of the various query words on the page itself, in the URL or in any anchor text referring to the page.

In Webometrics it is possible to rank institutions according to their presence in the web (number of webpages) and the impact of these contents (external inlinks=site citations), such as the Webometrics Ranking of World Universities.

Relevance and presence are important for the online reputation of an individual, a group of people, a brand or an organization. But what about the sentiment in posts and comments on a news site, a blog, a message board or social media channel, the impact can be challenging at best and devastating at worst. Notwithstanding the amount of buzz created by these posts on these networks.

Rankingz is visualizing the online reputation through a lot of data of individuals, a group of people, brands and organizations collected from the internet . From Search Engines to Social Networks, from Blogs to Message Boards and beyond. Starting today with the reputation of the world’s best DJ’s (#Deejayz100) which have their voted position in last year’s DJ Mag 100. Soon more lists (think of athletes, stars, brands, musicians, artists, politicians, etc etc) on Rankingz will appear. Please feel free to share any thoughts on possible lists with us.

In it’s first stage of release the positions at Rankingz are generated by the following parameters:

  • Klout score
  • Number of Twitter followers
  • Number of Facebook fans
  • Generated “buzz” on Twitter
  • Generated “buzz” on Facebook

We  currently are experimenting with the time interval of the data. Since Rankingz is working on optimization of it’s algorithm and the collected data ranking positions can differ from day-to-day. In the next coming days data from Search Engines, Google+ (circles & buzz), Comments and Likes from other networks such as but not limited to YouTube or Last.fm will be added. All to create the most accurate Reputation Performance Analyses (RPA) platform.

Each week the platform will be updated with new features, listings and data visualizations.

Please feel free to share your thoughts, comments, ideas and/or criticism on Rankingz with us via Twitter @realrankingz or leave a comment below.